LinkedIn Marketing & Ads for B2B

Profile, content, outreach and Campaign Manager — the complete LinkedIn system for booking B2B calls, organic and paid. Live 1-on-1, on your own account.

5 hours total $50 full course Or start with 1 hour — $10 Live 1-on-1 on Zoom
$10
per hour — take exactly what you need, even a single hour on one topic
$50
full 5-hour course, every module below
Free
30-minute planning call before you pay anything

Full Syllabus — 5 Hours

Every hour is a live 1-on-1 session on your screen, on your project. Take the full course in order, or book any single hour on the topic you need.

01

LinkedIn Foundations: Profile & Company Page That Sell

Hour 1
  • Personal profile as landing page: headline, banner, About section that converts visits to conversations
  • The Featured section: pinning your offer, lead magnet or booking link
  • Company Page setup: completing every field LinkedIn scores you on
  • Creator mode, custom button, and profile settings that matter for reach
  • Positioning: founder brand vs company brand — which drives B2B deals (and why it's usually the founder)
  • SSI score decoded: what it measures and whether to care
  • Competitor teardown: reverse-engineering profiles that win your niche
02

Organic LinkedIn: Content & Outbound That Books Calls

Hour 2
  • The LinkedIn algorithm in 2026: dwell time, early comments, and why external links get buried
  • Post formats ranked: text, document/carousel, video, polls — real reach differences
  • The B2B content week: 3 posts that build authority without daily grinding
  • Writing with AI: hooks, story posts and POV posts from one Claude workflow
  • Comments as a growth channel: the 15-minutes-a-day system
  • Direct outreach without spam: connection notes and DM sequences that get replies
  • Sales Navigator: when the ~$99/mo is worth it and how to use filters properly
03

Campaign Manager: Your First LinkedIn Campaign

Hour 3
  • Campaign Manager setup: ad account, Insight Tag installation, conversions
  • Objectives decoded: brand awareness vs engagement vs lead gen vs website conversions
  • The real cost question: LinkedIn CPCs ($5–15) vs Meta — when LinkedIn is worth the premium
  • B2B targeting: job title vs job function vs skills vs company lists — accuracy trade-offs
  • Matched Audiences: retargeting, contact list upload, account-based targeting
  • Budgets that make sense: minimum viable spend and realistic CPL expectations by industry
  • Building a lead gen campaign live on your account
04

Lead Gen Forms, Creative & Copy for B2B

Hour 4
  • Lead Gen Forms vs landing pages: the 2–3x conversion advantage and its quality trade-off
  • Form design: field selection, custom questions that pre-qualify
  • Single image ads: specs, safe zones and the B2B creative patterns that work
  • Document ads: turning a checklist or guide into your cheapest leads
  • Writing B2B ad copy with AI: pain-led vs outcome-led angles
  • Video and thought-leader ads: promoting founder posts to cold audiences
  • Offer design: why 'book a demo' fails cold and what to offer instead
05

Optimization, Follow-Up & Reporting

Hour 5
  • Reading Campaign Manager: CTR, CPL and demographic breakdowns that reveal targeting waste
  • The optimization sequence: audience → creative → offer, in that order
  • Frequency capping and audience fatigue in small B2B niches
  • Speed-to-lead: wiring form leads into your CRM (GHL) with instant follow-up
  • The follow-up sequence for LinkedIn leads: email + DM combination
  • Reporting for stakeholders: pipeline metrics, not impressions
  • Scaling decisions: more budget, more audiences, or switch channel — the honest math
Tight budget? Hours 1–2 are a complete zero-ad-spend LinkedIn system (profile + content + outreach) — bookable alone for $20.

This Course Fits You If…

B2B founders & consultants

Your buyers are on LinkedIn deciding who looks credible. Hours 1–2 make that you — before spending a rupee on ads.

Freelancers & agencies

LinkedIn ads management is scarcer and better-paid than Meta. Five hours makes it a sellable service.

Sales & marketing teams

Job-title targeting plus lead gen forms is the fastest route to a named-account pipeline.

Recruiters & coaches

High-ticket offers justify LinkedIn's premium CPCs. Hours 3–4 are your core.

Book First, Pay After We Talk

1

Book a free 30-min call

We map what you already know, what you want to build, and which hours you actually need. No payment online — nothing to pay before this call.

2

Get your plan

You leave the call with a written hour-by-hour plan: full course, a subset, or a single session.

3

Pay per session

$10 per hour, paid as you go via PayPal or Stripe link after we agree the plan. Stop any time — no packages you're locked into.

4

Learn on your project

Every session is hands-on, on your own site and accounts, with recordings and WhatsApp doubt support between sessions.

Frequently Asked Questions

What if I need more than 5 hours?

Extra hours are $10 each — same rate. Common add-ons: an extra hour on Sales Navigator outreach, or a monthly campaign review.

How do I pay? There's no payment button.

Book the free 30-minute planning call first. We agree what you need, then you pay $10 per session via PayPal or Stripe link. Nothing is charged before we've spoken.

LinkedIn ads look expensive. Is a small budget viable?

Honest answer: LinkedIn CPCs run $5–15, so under ~$300/mo test budgets learn slowly. If budget is tight, hours 1–2 (organic + outreach) generate B2B leads with zero ad spend — many students start there and add paid later.

Is this only for ads, or organic LinkedIn too?

Both. Hours 1–2 are entirely organic: profile, content and outreach. Hours 3–5 are Campaign Manager. Book only the half you need.

Do I need Sales Navigator?

No. Hour 2 covers when its ~$99/mo is justified. Everything else in the course uses free LinkedIn plus Campaign Manager.

Who teaches it?

Ranjan Barman — 10 years on Fiverr, 743 orders, 5.0 rating across 340 reviews, generating B2B leads through his own LinkedIn presence and client campaigns. Taught from live accounts, not slides.

Start With One Hour. $10.

Book the free 30-minute call and we'll plan your first session together.

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