Your Customers Are Asking AI. Make Sure It Answers With You.

When someone asks ChatGPT, Perplexity, Copilot or Google's AI Overviews a question, the model writes an answer and cites a handful of sources. GEO is the work of becoming one of those cited sources. It is not about ranking on a page of blue links - there is no page and there are no rankings. It is about being the thing the model reaches for when it answers a question your customer is asking.

They overlap but they are not the same job. SEO optimises for a ranked list; GEO optimises for being quoted inside a written answer. Search engines reward keyword-matched pages, while generative engines reward clearly-stated facts, direct answers near the top of a page, consistent entity information across the web, and corroboration from third-party sources. A page can rank on page two of Google and still be the source ChatGPT quotes - we have seen exactly that on our own site.

No, and anyone who guarantees it is selling you something. There is no submission form, no ranking dial and no paid placement in these systems. What we can do is measurably increase how often you are cited, track that number month over month across the major assistants, and show you the queries where you appear and where your competitors do instead. If the number does not move, we will tell you and we will say why.

Three ways. First, citation tracking: we run a fixed set of buying-intent prompts against ChatGPT, Perplexity, Copilot, Claude and Google AI Overviews each month and record who gets cited. Second, your own analytics: AI assistants pass a referrer, so ChatGPT, Perplexity and Copilot traffic is visible as its own channel in GA4. Third, Bing Webmaster Tools publishes an AI Performance report showing exactly which of your pages Copilot cited and for which grounding queries - that is real citation data, not an estimate.

Our own site. Bing's AI Performance report shows 6,000 Copilot citations across 90 days, 5,100 of them earned by a single article. In the same period, visitors arriving from AI assistants spent 59 seconds on average engaged with the site, against 36 seconds from Google search and 13 seconds from direct traffic. We are not guessing at what makes a page quotable - we have watched it happen to our own pages and reverse-engineered it.

Mostly structure and clarity rather than volume. We add an llms.txt file and clean, machine-readable schema; restate your core facts (services, prices, areas served, hours, credentials) so they are unambiguous and consistent everywhere; restructure key pages so each one answers a specific question in the first paragraph rather than burying it under an introduction; and add comparison and FAQ blocks in the format models prefer to quote. Your visitors get a clearer site too, which is a fair test of whether the work was worth doing.

No, and that is much of the appeal. Generative engines assemble answers from many sources and are far less dominated by domain authority than Google's top ten. A small business with genuinely clear, well-structured, corroborated content can be cited alongside brands that outrank it everywhere else. It is currently the least crowded channel in search.

Model retraining and index refresh cycles mean the first citation movement usually shows in 4 to 8 weeks, with meaningful change by month three. Perplexity and Copilot, which retrieve live, tend to move first; ChatGPT and Gemini lag. We report monthly from the first month regardless, so you can watch it happen rather than take our word for it.

It sends less volume than Google and far higher intent, because the person has already had their question answered and is clicking through to act. On our own site AI-assistant visitors are the most engaged of any channel by a wide margin. We would rather you judge that on your own numbers than ours, which is why citation tracking and the GA4 channel breakdown are in the monthly report from day one.

Yes, and it works better that way. The technical foundation, entity consistency and content quality that GEO needs also help conventional rankings, and the two share most of the same research. If you are already on one of our SEO plans we discount the combination - ask on the call. If your SEO is with another agency, we work alongside them without touching their scope.