Free Tool

Marketing ROI Calculator

Stop guessing. Input your budget and performance metrics to see exactly how much profit your campaigns could generate.

Input Your Metrics

Your Results

Total Clicks 400
Total Leads/Sales 14
Projected Revenue $7,000
Net Profit $6,000
Return on Investment (ROI)
600%

How to Calculate Marketing ROI

Understanding your Return on Investment is crucial for scaling your business.

Marketing ROI (Return on Investment) measures how much profit you make for every dollar you spend on advertising. A positive ROI means your marketing is profitable, while a negative ROI means you are losing money.


The Formula

ROI = (Revenue - Ad Spend) / Ad Spend * 100


Why This Matters

Many businesses turn off their ads because they "feel" expensive. But if you know that for every $1 you put in, you get $5 back (500% ROI), you should technically spend as much as possible.


Not happy with your numbers?

If your ROI is low, it usually means your Cost Per Click is too high or your Conversion Rate is too low. We can fix both.

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